Traditional Offline General Marketing

Using new marketing strategies such as Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising can be very effective ways to advertise your business. However, Calgary Marketing Solutions can help you create a marketing campaign that combines both online methods as well as traditional advertising techniques.

This will allow you to have greater market penetration and increase the exposure your company has to potential customers. Our experts will develop a solution that will allow both traditional and online marketing techniques to complement each other.

The key to doing so is identifying your target demographics and crafting your message so that it is directed towards them. Then it's a matter of finding which mediums work best for your purposes and the costs associated with each.

Our experts can help you work out a budget and determine which methods will allow you to achieve the greatest bang for your buck. Traditional methods include print ads, banners and signage, television and radio commercials and public events such as tradeshows.

Print ads are generally used in mediums that target your specific audience through their interests such as newspapers, journals or magazines. Our graphic designers will create a customized solution for you so that the right message is getting across to your potential customers. Brochures or mail-outs can also be used to target a particular neighbourhood or area. This method is often used as a way of providing something tangible for customers rather than through online methods.

Banner advertising and signage is done on a larger scale. These ads usually contain less information compared to print ads but are positioned and designed so that they instantly attract the casual observer. This may include bus stations, bus benches and billboards and placed in high-traffic areas. Our team will design these ads for you as well as secure the contracts to have them prominently displayed.

TV commercials and radio ads are also an effective way to promote your business. Through the contacts we have developed in the city, we can help guide you in choosing the right people in producing this type of advertisement.

Tradeshows and public events are a great way to reach out to your customer base and gain publicity. Our team of event planning experts can help with the set-up of your events and create a booth that markets your company effectively.

Combining both online and traditional offline marketing strategies will allow your business to create the most effective campaign and will target the demographics that you hope to reach.


Request a Quote

Find out what we can do for you.

Contact us today for a free, no obligation, comprehensive website analysis and price quote. Let us prepare and build a custom solution that will fit your company's budget and goals. All information remains confidential and a SEO team leader will contact you within two business days.

REQUEST A QUOTE

Request a Quote

Find out what we can do for you.

Contact us today for a free, no obligation, comprehensive analysis and price quote. Let us prepare and build a custom solution that will fit your company’s budget and goals.

REQUEST A QUOTE

Client Testimonial

“With help from Calgary Marketing Solutions, I am now the top search result in Google for my potential customers. I’m getting more business then I can handle!”

Le Tang
CalgaryMakeup.com

Some Facts About SEO

  • 90% of users find new sites through search engines.
  • 80% of search engine users don't browse the results deeper than first two pages. Thus quality search engine optimization (SEO) that will result in top search engine rankings is the key to success.
  • 60% of online purchases and orders worldwide are made on sites found through search engines.
  • 4 out of 5 Internet users browse search engines every day. Top-notch search engine optimization (SEO) services will make your site visible to these users.
  • 80% of Internet traffic to websites comes through search engines.