PPC - Pay Per Click Management

Pay Per Click (PPC) is one of our most effective and aggressive marketing strategies.

In most cases, it involves the use of search engines and keyword phrases. When specific keywords are used in a search query, your advertisement will appear on the page either next to or above the search results as a sponsored, paid or featured listing.

The biggest advantage of PPC is that you only pay when someone actively clicks on your advertisement. Unlike traditional newspaper ads, the cost of advertising correlates with the effectiveness of it.

The most popular PPC providers, including Google AdWords, Yahoo! Search Marketing and Microsoft adCenter, all operate under a bid-based model. Essentially, you bid against your competitors for the ranking, or position, of your advertisement based on keywords.

Given the nature of PPC, it's important to understand the costs of this type of advertising and how to spend it wisely. Calgary Marketing Solutions has a team of experts that have a wealth of experience using PPC.

We can help you create a budget for your advertising campaign and determine the most effective ways to spend your money. The process involves a number of steps including identifying the main keywords relevant to your business. Knowing the tendencies of your customers and what words they are most likely to search for is essential to developing a PPC campaign with the greatest impact.

We will also analyze your business and determine who your audience is and what demographics your audience should target. Using this information, we can decide on which PPC providers are best suited for your promotional purposes.

A PPC campaign will typically run for three months. However, during this period of time, we will constantly monitor the results and if needed, tweak our strategy so that we continually maximize the exposure your company's website receives.


Request a Quote

Find out what we can do for you.

Contact us today for a free, no obligation, comprehensive website analysis and price quote. Let us prepare and build a custom solution that will fit your company's budget and goals. All information remains confidential and a SEO team leader will contact you within two business days.

REQUEST A QUOTE

Request a Quote

Find out what we can do for you.

Contact us today for a free, no obligation, comprehensive analysis and price quote. Let us prepare and build a custom solution that will fit your company’s budget and goals.

REQUEST A QUOTE

Client Testimonial

“With help from Calgary Marketing Solutions, I am now the top search result in Google for my potential customers. I’m getting more business then I can handle!”

Le Tang
CalgaryMakeup.com

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